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On The New Logo

By Jes Smith
April 17, 2018

The Making of the Red Tree Logo

When asked to design a new logo for Red Tree, I was both thrilled and intimidated. I had been hoping to contribute my design skills to the church I tied my heart to seven years ago, however, creating a logo is no easy task! Lots of careful thought and consideration went into producing the new logo.

At the start of my involvement, the elders had already chosen a tagline, “Life together with Jesus” and the name Red Tree had been established long ago. That provided two elements to base the logo on: community and the Cross. God placed two Scripture passages on my heart during this process:

So then you are no longer strangers and aliens, but you are fellow citizens with the saints and members of the household of God, built on the foundation of the apostles and prophets, Christ Jesus himself being the cornerstone, in whom the whole structure, being joined together, grows into a holy temple in the Lord. In him you also are being built together into a dwelling place for God by the Spirit.

—Ephesians 2:19–22

Above all, keep loving one another earnestly, since love covers a multitude of sins.Show hospitality to one another without grumbling. As each has received a gift, use it to serve one another, as good stewards of God’s varied grace: whoever speaks, as one who speaks oracles of God; whoever serves, as one who serves by the strength that God supplies—in order that in everything God may be glorified through Jesus Christ. To him belong glory and dominion forever and ever. Amen.

—1 Peter 4:8–11

As I thought about how to represent Biblical community in the logo, I was inspired by the Unity Cross I had seen at a few weddings (pictured above). I began sketching and refining and came up with resulting logo you all see today. The three colors/strands in the in the cross show our interaction and growth together as a community of believers, but it also represents the Trinity.

Every decision from font to color to layout was purposefully chosen. If you have any questions about the logo that I haven’t addressed here, come find me on a Sunday, I’d love to chat!

Grace and Peace,

Jes Smith

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